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Businessman MARK CUBAN speaks at a small business roundtable for the Kamala Harris for President campaign in Phoenix, Arizona.

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He also knows how people fail at the fine art of salesmanship.

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Often, they get bogged down by their own anxieties or become overly reliant on consultants.

Should be a slam dunk, right?

How do you get started?

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Cuban has some ideas.

The entrepreneurial preteen went door to door among his neighbors, selling garbage bags.

He once said, Im continuously looking for ways to improve all my companies, and Im always selling.

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Part of selling yourself or your business to potential customers means understanding how youre a cut above the competition.

That requires researching your peers and assessing their strengths and weaknesses against your own.

Be prepared to explain why youre better equipped to address a clients needs.

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