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And, frankly, with the advent of lab-created diamonds, its not needed.
In a world where everything is getting more expensive, the average engagement ring is getting cheaper.
Its not about chasing that singular idea of perfection.
Lab-created stones are physically, visually, and chemically virtually identical to natural stones, Daga said.
This costsavingscan put someones dream engagement ring within their budget.
Daga said more customers are upgrading to platinum, although white gold remains themost popular choice.
The industry has also made custom designs accessible and affordable to more customers.
In past centuries, jewelry was primarily the domain of the wealthy ruling class.
Artisans would design a custom piece based on the customers vision and take months to craft it.
The advent ofmass market jewelerscommoditized jewelry sales while lowering prices to make jewelry a mainstream accessory.
However, options for customization were limited.
Today, the internet makes it possible to have custom designs at affordable prices.
Jewelry should be a reflection of who you are and what you care about, Daga said.
Now were finally able to go back to allowing the customer to choose.
Technology enables us to provide a custom experience at scale.
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