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WEST HOLLYWOOD, CA - SEPTEMBER 18:  Jeff Bezos attends Amazon’s Emmy Celebration at Sunset Tower Hotel on September 18, 2016 in West Hollywood, California.

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Put the Customer First Always

Bezos built Amazon around one key idea: obsess over the customer.

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Everything from fast shipping to easy returns was designed to make customers happy and that loyalty paid off.

Bezos believes experimentation is at the heart of innovation and failure is part of the process.

Think Long-Term

Many companies focus on short-term wins.

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Bezos took the opposite approach.

Bezos built products and features that redefined customer expectations.

I think frugality drives innovation, just like other constraints do.

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We are stubborn on vision.

We are flexible on details, Bezos told Forbes.

Build a Culture That Embraces Change

One of Bezos core principles is being willing to adapt.

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Businesses that stick to the status quo wont survive in fast-moving industries.

Whats dangerous is not to evolve, Bezos said to Fast Company.

Hire the Right People

Bezos believes talent is everything.

Jeff Bezos success didnt come from following trends, it came from setting them.

His business philosophy is rooted in customer obsession, bold bets andlong-term thinking.

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