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One powerful use of this data is in creating personalized and contextually relevant ads.
For example, Watts said, Personalized advertising is becoming increasingly effective.
Research shows that over 60% of U.S. online users prefer ads tailored to their interests.
Relevancy
Watts pointed out, On mobile devices, ads leverage real-time data to provide immediate relevance.
He included the fact that these ads arent just selling products; theyre selling convenience, personalization and immediacy.
Degraide reported that location-based targeting has shown impressive results with a number of different companies and clients.
This approach led to higher foot traffic and better customer acquisition rates.
Utilizing insights from tools like Google Analytics cant be overstated in Kosmickis view.
Tracking metrics like website traffic, conversion rates, and customer engagement allows us to refine ad strategies continually.
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