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Once you spot a pattern, you might shift your own behavior to take advantage off it.
Getting good enough at utilizing someone elses patterns encourages individuals to create their own.
This is the step requiring a form of innovation and adaptability where human beings excel.
Example: Netflix capitalized on digital technologies and streamed their entire catalogue online while still maintaining a subscription model.
According toForbes, Netflix is currently worth over $400 billion and is credited with massively disrupting media consumption.
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