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Some of them are smarter than others.
Some are cooler than others.
And some, well, theyre stranger than others.
While not youraverage 401(k) strategy, these oddball ideas have paid off big.
GOBankingRates explored some of the kookier yet highly lucrative things people have successfully invested in.
Pizza.com
Who doesnt love pizza?
Everyone loves pizza.Maryland residentChris Clark banked on that fact quite literally when he registered the Pizza.com domain in 1994.
Clark initially secured the domain to help promote his consulting firm.
After selling the firm in 2000, he kept Pizza.com until 2008.
He eventually auctioned Pizza.com for $2.6 million.
you could buy a lot of pepperoni with that.
The ShoeZeum is a real place.
His operation became so prolific that in 2009, Nike actually banned him from its stores.
But Geller got the last laugh.
One of his first guests was the then-CEO of eBay, Meg Whitman.
Beanie Babies
Anyone who came of age in the 1990s and early 2000s remembersBeanie Babies.
They were adorable and they were everywhere.
Although most eventually lost their value, a handful of rare models still fetched serious money.
Unfortunately, that incentivized fraudsters to create counterfeit beanies and tags.
EnterPeggy Gallagher, a special education teacher with a knack for spotting the real deal.
EntrepreneurLeo De Wattsunderstood this when he launched Aethaer, a company that sells bottled air from the British countryside.
Yes, bottled air.
What in the GOOP is this?
you might be asking.
Well, its lucrative enough that De Watts is selling bottles for thousands of dollars a pop.
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