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Thats what brands pay influencers to do influence your purchasing decisions.
If you step back, you may realize you dont need those products.
She also discussed the deinfluencing trend and how to incorporate it into your life.
Heres a breakdown of the viral things she thinksyou should avoid and her take on deinfluencing.
What Is Deinfluencing?
Influencer marketing has exploded in recent years.
All that brand investment in influencer marketing adds up to millions of promotional posts.
As you scroll on social media, youre bombarded with influencers saying you should buy all these different products.
Deinfluencing is a trend that rejects the rampant consumerism encouraged by influencer marketing.
Social media users focused on deinfluencing encourage their followers to think critically before buying anything.
They discuss the negatives of popular products, share honest reviews and talk about which products they dont recommend.
5 Influencer Favorites You Dont Need
Tranthams video fits right in with the deinfluencing trend.
She highlighted thefollowing popular influencer productsas not worth the money.
Multiple Stanley Cups
Earlier this year, social media fueled a craze for Stanley water bottles.
Exclusive collections of the Stanley cups sold out almost instantly at Target, and there was asignificant resale market.
As Trantham mentioned, there was even a trend of matching your Stanley cups to your outfits.
The most popular Stanley tumbler retails for $45.
Its easy to spend hundreds of dollars on these bottles if you feel like you need many different colors.
No one needs adozen different water bottles, though.
Trantham points out that buying so many may even defeat the purpose of reusable water bottles.
cut down our consumption of plastic and other harmful resources.
Its better to find one reusable water bottle you like and stick to it instead of buying multiple ones.
Unfortunately, there are lots of greenwashed products on social media.
Trantham mentioned Keurig as an example.
She advised, Dont fall into the trap of buying something just because it claims to be green.
There are over 250,000 posts with the hashtag #dysonairwrap on Instagram alone.
There are usuallysimilar, cheaper optionsfor the products influencers promote.
A product isnt the best simply because influencers are talking about it.
If you want a new hairstyling tool, compare your options before buying one.
After taking a step back, you may even decide you dont need any additional tools.
Collagen Masks
Collagen masks arepopular skin care itemsyouve likely seen all over your social media pages.
Theyre supposedly anti-aging, reduce wrinkles and make your skin firmer.
The question is whether these masks actually deliver the advertised results.
She also emphasized that the masks are so new that theres not any research about them.
Be skeptical of bold claims about a products benefits online.
Items like plastic storage bins, glass jars and customized labels all fall into this category.
it’s possible for you to often skip buying theextra organizational suppliesand leave items in their original packaging.
If you still wantsome storage binsor other organizational tools, consider buying them secondhand to save money.
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