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But unfortunately, most small businesses fail its just a matter of time as to when they do.

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That said, droves of small businesses thrive.

Whats the recipe for success?

If only there were a simple and easy-to-follow answer to that question.

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Wed all be raking it in without ever clocking in.

Do they actually have money?

Do people have thewillingnessto pay?

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Were all familiar with that phrase, but it takes on a wider meaning in this sense.

Think Peloton and Apples iPhone.

These ideas will be the most profitable for you.

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Thats not the same as selling something tons of consumers will buy.

Its too fancy and too niche.

Think Rolls-Royce and Prada, Sethi wrote.

Perhaps you want to create aproduct or servicethat the majority of consumers will consider buying.

Though there is a caveat.

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