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Thats a notable decrease from 2024, when 54% said they expected a recession within the year.
On the other hand, 62% of Gen Z believes we are headed for a recession.
Younger Americans havent seen anything like this before, he continued.
The lack of experience in the market breeds uncertainty.
Were not seeing evidence of people hunkering down, Koon said.
In fact, they are doing the opposite.
Gen Z stands out as Spend Z,' Koon said.
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