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So, what happens when companies spend all that money just to broadcast an ad that hurts their image?
They end up on a list like this.
Here are five of the mostexpensivead flops in Super Bowl history.
But a week before the big game arrived, he canceled it.
Reporters theorize Bezos wanted to avoid embarrassing her with the ad.
Bezos probably wouldve been better off allowing the ad to air.
Canceling it only drew more attention to the awkward questions he hoped to avoid.
Pepsis Kendall Jenner Mishap
Next up is Pepsis infamous Kendall Jenner ad.
Launched in 2017, it featured Jenner giving a Pepsi to officers at a heated protest.
After sipping the drink, the officers and protestors begin laughing and cheering together.
The ad was meant to make a splash during the Super Bowl that year.
But people saw it as tone-deaf and even a little offensive.
It was like Pepsi was downplaying the issues people were protesting about around that time.
Estimates suggest the commercial cost around $5 million to create.
They also say Pepsi could have planned a $100 million ad budget for a campaign like this.
However, the company quickly pulled the commercial after facing backlash from the public.
Dodge Ram and Martin Luther King Jr.
Dodge is the company behind our next Super Bowl ad fail.
It created a commercial for Ram trucks that featured Martin Luther King Jr.s famous I Have a Dream speech.
Viewers saw trucks traversing various terrains while Kings words played in the background.
People thought it was a strange message.
There were complaints on social media almost immediately.
Dodge spent at least $5 million on 30 seconds of Super Bowl air time.
That means Temu spent tens of millions of dollars just to frustrate its target audience.
It wasnt the best use of its marketing budget, to say the least.
Now, marketers look at this as a lesson in moderation.
It shows how sharing an ad too frequently can hurt a company.
The commercial begins with actor Timothy Hutton talking about the struggles of the Tibetan people.
Its a confusing concept that left viewers offended instead of laughing.
Groupon says it was a parody of celebrity-narrated PSA-style commercials.
But the joke didnt land, and viewers vented their frustration on social media.
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