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But then again, it might be.

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GOBankingRates did a deep dive to figure out if shopping on Amazon is really cheaper.

Heres the real story on Amazons pricing andwhere your wallet takes the biggest hit.

Just watch out for better in-store sales at Target on baby clothes and gear.

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Consider splitting Prime with family members (Amazon allows up to six) to cut the membership cost.

The Bottom Line

Amazon isnt automatically cheaper it depends entirely on what and how often you shop.

Track your actual spending for a few months before convincing yourself Prime is worth it.

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