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You know you want a new car more than anything, can practically imagine that new car smell.

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Theres only one thing you havent done yet, and thats check the calendar.

She added that December also brings a potent combination of dealership quotas and manufacturer incentives.

As dealerships work to hit year-end sales targets, theyre more likely to offermore competitive pricingand better financial options.

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This reduced competition means those who venture into showrooms can negotiate more effectively and secure better deals.

This results in substantial price drops before new releases, making last years models more affordable, she added.

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