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While savvy businesses use that loyalty as a foundation forbuilding relationships, other businesses take these customers for granted.
Newsflash: Boomers are just as honed in on finding the best deals as younger generations.
They might even be able to teach these whipper-snappers a thing or two aboutswitching banks.
Thats exactly what Kay Catmull, 77, did.
But when circumstances changed, so did his approach to banking.
Competitive Loan Rates
Catmull remained with his bank even after he retired.
However, he found it harder than expected to secure a loan at the rate he was looking for.
Disappointed by his banks unwillingness to offer rates that worked for him, he decided to explore other options.
It was a game-changer, Catmull said.
Its the personal touch that I, as a retired Boomer, really value.
Catmull is far from alone.
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