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Odio-Sutton started her entrepreneurial journey by reselling products with Fulfillment by Amazon (FBA).
I pretty quickly realized that it would be too physically intensive with packing products myself, she said.
I was hooked, Odio-Sutton said.
I started my shop as a New Years resolution in January 2023, and I was all in.
When I was starting, I was focused on learning through action, she said.
I had never been a designer, so I spent countless hours watching how-to videos while practicing in Canva.
Lastly, it was really just taking action listing, listing, listing!
I knew my designs werent high quality yet, but I knew I needed to practice.
I am so glad I took that action early on because I learned so much through those early products.
Strategies for Success
Odio-Sutton did not have instant success when she launched her two Etsy shops.
There was a ton of trial and error at the beginning of my Etsy journey, she said.
Two strategies that really helped me grow my shops were focusing on micro-niches and targeting gift products.
Once I made those changes, my sales started skyrocketing.
Now, I am really only working about 10 hours per week on both shops.
While she sometimes has to work more during busy seasons, she usually does not work more than that.
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