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Scaling Up
Behdarvandans company began with a small office at a Jiffy Store.
Everyone should be ready to learn new ways of doing things, he said.
Do not be afraid of changes they are inevitable.
Learn from the experts and apply what you learned into the business.
Still, having the right processes isnt a surefire formula for success.
Another key to scaling up was investing in marketing to help spread awareness and gain new customers.
We invested heavily in digital marketing, particularly Google Ads and SEO, he said.
Google Ads provided us with quality leads and SEO made sure we were showing up organically.
Learning about how everything works and how to optimize them is very important in building a strong business.
Eventually, Behdarvandan was able to turn Lets Get Moving into a franchise model.
Lastly, Behdarvandan leveraged community involvement and media exposure to grow the business even more.
We became a part of the Canadian Association of Movers, he said.
This helped us in brand reputation and trust.
This helped drive more growth.
Anothermistake he madewas growing too fast.
I did not have the right operational support, Behdarvandan said.
Even getting the infrastructure, I had gotten warehouses that were way bigger than I needed.
The rent from one warehouse was the sum of my other warehouse rents in the area combined.
These incidents taught me the importance of scaling up in phases.
He also made the mistake of ignoring reputation management.
This also aligns with the quality of service you provide.
This pushed us into developing a training program for our movers and prioritizing getting good reviews after each job.
Lastly, he learned that not everyone is fit to own a franchisee.
You have to keep your emotions [out of it] when choosing the right candidate, Behdarvandan said.
Keep family and business separate.
Culture fit, coachability and alignment with our values are just as important as financial investments.
My advice is to focus on building a business that can run without you, he said.
You have to remove the bottlenecks.
Behdarvandan also said its worth it to invest in marketing.
You will need to engineer your lead flow.
Know the market and align your marketing strategies according to the market you are in.
One strategy will not work all over the country.
Another important piece of advice is to make decisions that are driven by data, not emotions.
Track your [key performance indicators] (KPIs), Behdarvandan said.
Listen to customer feedback and listen to your team.
For us, using AI to analyze sales calls and customer interactions helped us improve our services.
Lastly, protect your reputation.
In service-based industries, Behdarvandan said, reviews can make or break your business.
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