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That little online retailer is now valued at a market cap of nearly $2.5 trillion.
He decided to quit one of the highest-paying jobs in the world, senior V.P.
Shaw, to launch an online bookstore.
But Bezos has continued to keep the vast majority of his money invested in Amazon.
So how did Bezos turn an early internet bookseller into a global online shopping center?
At that time, the company was burning cash and the investment was very risky, Brunner said.
From an outside perspective, it looks reckless.
Launching Amazon Marketplace
In 1999, Amazon Marketplace was introduced by Bezos.
This was a platform that allowed products from third-party sellers to be listed on Amazon.
Cloud computing was then just emerging, and hence dangerous, Brunner said.
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