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He follows his own advice with investments in companies like Coca-Cola, his favorite soft drink.
But is this always a good strategy?
For some beginning investors, building your portfolio with popular brands can be a comfortable way to get started.
you oughta dig deeper into the companys financial health, market position and growth potential.
Investing in your favorite brands doesnt always mean putting your hard-earned money at risk.
Fans, in turn, received vouchers and rebates for every sale.
KFC earned $42 million in sales in four months with the campaign.
Similarly, XBox invited fans to customize game controllers and sell the designs, according to LIONS website.
The concept isnt exactly new, however.
Back in 2008, artist and creator Mike Merrill became the worlds first publicly traded person.
Luckily, I am surrounded by smart people, many of whom are now my shareholders.
When HumanIPO launched, Merrill said, it seemed to be a perfect fit for his concept.
He became one of the first people to list his personal brand in the marketplace.
By basing the shares on units of time, they figured out a really elegant solution.
I loved what they built and talked with them soon after their launch.
I see it as an extension of my own personal experiment, he said.
Should You Invest in People?
Its probably not a good way tomake money, he said of human capital investments.
The social reasons to invest can still have a great ROI.
Ive met so many people because they first became shareholders.
He spotlighted one of the other advantages of investing in people before brands.
The person comes before the business, so maybe it makes sense to just invest in people?
Assess the potential downsides and how they might impact your investment … Dont let your emotions overridesound financial judgment.
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