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People also turn to TikTok as a virtual storefront to sell their wares.
Yet a forthcoming TikTok ban in the U.S. threatens to undo all that financial progress for these creators.
But is it a good idea, and how could it help creators?
What Is Mark Cuban Proposing?
Cuban is no stranger to social media, maintaining an active presence on TikTok.
He sees potential in the popularity ofdecentralized social media, with BlueSky surging to 26.31 million users by January.
Further, using this protocol could help protect developers.
Obviously, I think youd have a whole lot of support, Cuban said.
When you build on the AT protocol, its extensible.
That means nobody could just buy it, nobody could just close it.
This means creators who consistently generate millions of views could earn hundreds or even thousands of dollars monthly.
The opportunity to reach consumers on TikTok is substantial.
Advertisers are also fans of TikTok because its helped drive significant returns.
Could an Alternative Be Even Better for Creators?
Cubans proposal addresses many security issues reportedly at the heart of the TikTok ban while also tackling privacy concerns.
It would ensure that creators had greater control over their content particularly how their data is stored and shared.
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