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Los Angeles CA, November 11/22/2017: Image of an Amazon packages.

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Read on for more details about these new changes and how they could changehow consumers shop on Amazon.

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Heres what you could expect when you use it.

Tap Interests and then Get Started.

Once youve got your preferences dialed in, select Update to save this interest.

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With Buy for Me, youll see an option to shop brands sites directly.

Essentially, Amazon purchases the item from the brand website for you.

Pros and Cons

These AI-powered features have benefits and drawbacks for consumers.

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Both features expand the possibilities of finding what you need within the familiar Amazon interface.

That kind of impulse buy wont happen if everything is done via an agent.

Both apps are currently in beta version.

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