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She presented five questions to ask yourself tomake sure youre ready prior to beginning a business.
Are You Okay Working By Yourself?
Corcoran recommended that potential entrepreneurs think carefully about whether theyll be comfortable working independently.
A lot of people are not okay working by themselves, she explained.
You have to know your personality.
Entrepreneurship can be isolating, especially in the early stages.
Where Am I Going To Get Clients?
When youre starting a business, its all about sales, Corcoran said.
What Do You Do Differently?
Corcoran emphasized the importance of identifying whats unique about your business.
When it comes to social media, Corcoran encouraged business owners to get creative.
The contest winners flavor was featured in ice cream shops the next year.
Take a lesson from their playbook and involve people on social media, said Corcoran.
That focus on creativity can help business owners avoid overspending on paid social media advertising.
Creativity is what makes your brand on social media every time.
Does It Make Sense and Will People Buy It?
Its a great business if it makes common sense and enough people will buy it, Corcoran said.
once you nail a product, Corcoran recommended taking it to the street and doing a soft market test.
You will usually find that two out of three ideas suck, said Corcoran.
Are You Ready?
Corcoran cautioned against getting caught up in analysis before ever launching a business.
Rather than being book smart, entrepreneurs tend to be street smart.
When it comes to business, you dont have to get it right, she said.
You just have to get it going.
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