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Shares are up by 30% over the past year and have almost tripled over the past five years.
However, Apples success and opportunities have attracted several competitors.
Apple investors may want to keep up with the competition andconsider them for portfolio diversification.
Android is the leading mobile operating system worldwide, while Apple is in the second spot.
However, the App Store brings roughly twice the amount of revenue as theGoogle Play store.
Although Alphabet got off to a rough start with AI, the company has adapted.
Alphabet also has a lower price-to-earnings (P/E) ratio than Apple.
Microsoft
Microsoft is another competitor to monitor due to its PCs and software.
Microsoft is also a leader in thecloud computing industry, but revenue growth has been decelerating in this segment.
The stock is also flat over the past year and has only gained 121% over thepast five years.
Microsoft has underperformed the Nasdaq 100 over the past five years.
However, revenue from China dipped year-over-year and that trend continued in Q1 during fiscal year 2025.
During the first quarter, Apple reported $18.5 billion in revenue from China.
Thats down by 11% year-over-year.
Huawei and boosted Chinese patriotism are two factors contributing to Apples decline in its third-largest market.
Other companies like Starbucks and Nike are also losing ground in China.
Amazon
Amazon is another big tech competitor.
While Amazon also failed with its smartphone launch, Kindle tablets have been competing with iPad sales.
However, the bigger competition comes from AI.
Amazon is ahead of Apple in that area and has the worlds mostrecognizable cloud platform, Amazon Web Services.
Amazon has more than 30% of the cloud platform market.
Amazons income streams are also more diversified than Apples.
Amazon gives investors exposure to e-commerce, cloud computing, artificial intelligence, gaming, groceries and other verticals.
Amazon makes more revenue than Apple, but Apple reports a higher net income due to better profit margins.
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