GOBankingRates works with many financial advertisers to showcase their products and services to our audiences.

These brands compensate us to advertise their products in ads across our site.

This compensation may impact how and where products appear on this site.

facebook sharing button

Commitment to Our Readers

GOBankingRates' editorial team is committed to bringing you unbiased reviews and information.

it’s possible for you to read more about oureditorial guidelinesand our products and servicesreview methodology.

Why Did Warren Buffet Buy Apple Stock?

twitter sharing button

Buffett first took a position in Apple in 2016,per Stockcircle.

Berkshire accumulated shares at various points, capitalizing on Apples robust earnings and enduring brand appeal.

The most recent 13F filing for Berkshire Hathaway places Apple at over 28% of the portfolio.

linkedin sharing button

Buffett has trimmed the stake on several occasions, but Apple stock still dominates at Berkshire Hathaway.

Buffet has noted,according to CNBC, that Apple isnt just a tech company.

Applesloyal customer basekeeps spending on iPhones, iPads, Apple Watches and services.

email sharing button

That brand power has insulated the company from competitive threats that often sideline other tech firms.

Buffett also appreciates Apples robust cash flow and shareholder-friendly policies.

Another factor behind Buffetts confidence,per CNBC, is Apples ecosystem advantage.

Millions of people stick with Apple products once they experience the software integrations between devices.

This creates a recurring stream of revenue from service subscriptions and app sales.

In other words, once consumers commit to Apples environment, they have little desire to switch.

In earlier years, Buffettmostly avoided technology stocks, asserting they were outside his circle of competence.

Today, Berkshires reliance on Apple shows up in each quarterly filing.

When Apples stock rises, Berkshire sees its portfolio value climb significantly.

The Oracle of Omaha has admitted that Apple is in a class of its own among Berkshires holdings.

This large position comes with some risk, in theory, because concentration can amplify volatility.

However, Buffetts track record of sticking with companies he understands has yielded tremendous results over the decades.

Should You Invest in Apple Stock?

Buffets long-term thinking is an important takeaway for everyday investors.

His favorite holding period is famously forever.

Although he has sold portions of Berkshires Apple stake, his original thesis remains intact.

He bought into Applesreliable earnings engine, global brand and ongoing customer loyalty.

Then, he held tight when the market went through periodic downturns.

Investors can look for consumer-facing giants with wide recognition and consistent demand for their products.

They should also dig into cash flow, debt levels and corporate governance.

Those factors often reveal whether a company can sustain its advantages.

More From GOBankingRates

Share This Article:

The Latest inInvesting