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Specifically, they point to a new manufacturing plant in Houston that they plan to build alongside partners.
But will it really save them money?
Also find out how Trumps trader war may impact American consumers.
That makes it a long-term investment for Apple, not an instant win.
Dont expect any cost savings or price relief in the immediate future.
We have higher standards for employee safety and wages, and vastly more environmental regulations than foreign nations.
They do that through a combination of selling high-end products and clever marketing.
Apple excels at convincing buyers to pay premium prices for their products.
This tends to result in increased costs for consumers rather than the company absorbing them.
Apple can satisfy this headline-grabbing commitment through strategic accounting more than aggressive new spending.
That leaves roughly an extra $25 billion to invest each year for the next four years.
Thats not chump change, but its a far cry from the $500 billion headline.
Nag argues that even that can largely be done through reclassifying some of Apples current expenses.
It makes for brilliant messaging and marketing.
Apple gets insulation against tariffs, political goodwill and favorable regulatory treatment, Nag explained.
Whats the Publics Priority?
Yet, we allow imports of cheap goods produced with terrible working conditions and environmental impact.
What do everyday people care about more: Price or ethical treatment of workers and the environment?
You cant have both, given the cost of current manufacturing regulations, she said.
Put like that, Americans have some soul searching to do.
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