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The benefits of competition in industry are numerous.
Increases in innovation, growth and worker productivity are direct results of strong competition.
However, profitability can dip and businesses fail when moremoneyis spent on getting ahead of ones rivals.
And yet, you cant get left behind either.
Weve seen many automakers fail over the years.
Chrysler
Ranking dead last byConsumer Reports (CR)in car brand reliability hasnt helped Chrysler.
DeMuro concluded Chrysler is dead weight for parent company Stellantis.
For DeMuro, owner Stellantis doesnt seem to want to prioritize the brand.
Without a parent company push, it will fail going up against the mighty BMW.
Infiniti
DeMuro isnt the first to forecast the possible demise of Infiniti.
Could Mini Fail, Too?
Say it aint so!
DeMuro is on the fence about the future of the beloved Mini brand.
Youre a retro brand… where do you go next?
Although its tried a number of things, Mini doesnt have a definitive answer.
Expanding beyond hot hatches, itsbigger and more expensive vehiclesarent attracting the buyers it once did.
Theres only so many variations it’s possible for you to make of the Mini, DeMuro explained.
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