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TikTok (43%) and YouTube (38%) are also popular.
Although social commerce may be relatively new, its quickly becoming the go-to forsaving moneyon holiday shopping.
Here are five ways Gen Z is transforming the traditional shopping model tofind the best deals on holiday gifts.
Todays social media platforms make shopping easier than ever by personalizing ads and recommendations to users likes and engagement.
The downside of thisfast-evolving social commerce?
It makes impulse buying almost too easy, with irresistible deals surfacing in real time as you scroll.
Influencer marketing plays a huge role in how Gen Z shops, offering both entertainment and exclusivity.
Gen Zs shopping habits are affected by influential people and content that goes viral, Price said.
In the past, shoppers clipped discounts from magazines or headed to stores.
Now Gen Zers are watching TikTok lives and find just as impressive savings in new ways.
Interactive shopping events on TikTok have taken off, with livestreams offering a show-like experience.
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