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Its interesting that Kroger is the only grocery chain we see on this list, however.
Valvoline
Cars are expensive to buy and oftentimes pricey to maintain.
Needless to say, consumers are looking for ways to save on their car expenses.
JCPenney
Clothes shopping has always come with the knowledge that you have to spend top dollar on top trends.
Coupons are a great way to boost a brands reputation with consumers, explained Harrington.
For shoppers, theyre asmall but powerful win who doesnt love the thrill of getting a deal?
The temptation of saving a little extra can turn a hesitant surfing app into an enthusiastic buyer.
But for brands, coupons are about so much more than discounts.
Theyre tools for connection.
While deals are great for driving purchases, they also help build loyalty, Harrington highlighted.
Customers remember the brands that made them feel like they got a steal.
Subway
At the end of 2024, no other brand was searched more for than sandwich chain Subway.
Thats because consumers do not just like to eat they like to save money while they do.
This shows how thoroughly Subway has conquered thefast food market.
When people are actively looking to spend, a well-timed coupon can put abrand front and center.
It says the brand is here to make shopping with them easy and rewarding.
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