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According toFast Company, its meal deals are bringing in customers, but spending is still down.
McDonalds has been doing some marketing work to get customers to spendmoneywhile still taking advantage of special offers.
Also seethree McDonalds deals that really are a good value (and two to skip).
Menu Placement
Where do you look first when reading the menu at McDonalds?
It may be time to change it up.
Cheaper items get buried at the bottom.
Clever Pricing
Lokenauth explained that McDonalds is also clever with pricing.
For example, McDonalds prices its drinks with small differences between medium and large sizes.
That tiny difference makes you think you might as well get the large size.
Ive seen conversion rates jump 25% when using this strategy, he said.
He said toapply the same scrutiny to your personal spendingas you would to a business expense.
App Offerings
Lokenauth said the McDonalds app is brilliant but sneaky.
Ive designed similar programs and the psychology is perfect they load the app with time-sensitive deals that create urgency.
These rewards are meant to encourage overspending, Lokenauth said.
They track what you buy and send targeted promos for your favorite high-margin items.
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