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Amazon

Thomas J. Brock, CFA, CPA andAnnuity.orgexpert, is eyeing Amazon this holiday season.

Just remember, at around $188 per share, Amazons not exactly in the bargain bin.

Brock advised, Any share purchases should be part of a long-term, buy-and-hold strategy.

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Its like betting on the store that sells both Halloween candy and flu shots diversification at its finest.

Find ones with a durable competitive advantage, a moat.

If you wouldnt hold it for 10 years, dont buy it for 10 minutes, he said.

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So, maybe think twice before investing in that company that only sells elf-on-the-shelf accessories.

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