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Portland, OR, USA - Oct 26, 2023: Assorted social media apps, including Threads, X, Reddit, Instagram, Facebook, and TikTok, are seen on an iPhone.

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The most prominent is the fact that social media is proven to enable poor spending habits.

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While this may be perceived as a coincidence, there is actually a reason for this phenomenon.

Through targeted social media ads, users are more likely to purchase an item.

Instagram

Instagram is the second most popular social media app for Gen Z, just behind YouTube.

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Its also a hotspot for influencers, many of whom are partnered with big-name brands to promote their products.

Its easy to select their links when you see their products, Lieberman said.

Avoiding these types of [accounts] can limit your spending.

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Its also important to keep track of which apps generate the ads that trigger your spending urges the most.

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