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Jeff BezosPictured: jeff bezos,jennifer lawrenceRef: BLU_S7592582 100324 NON-EXCLUSIVEPicture by: Matt Baron/BEI / ShutterstockShutterstockUSA: 1 646 419 4452UK: 020 8068 3593eamteam@shutterstock.

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Here are threevaluable lessons Bezos has learnedto keep the upper hand in business deals.

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I take that at face value.

Again, I could be wrong about that, but I think it could be true.

Bezos further explained that taking things at face value is an approach that has served him well.

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Its happened a couple of times, but not very often.

I think its generally human nature to overestimate risk and underestimate opportunity, he said.

Thinking small is a self-fulfilling prophecy.

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He recalled the process as being extremely difficult.

Looking back, he acknowledged that he might have been over-optimistic about Amazons chances for success.

I think that might have been a little naive, but I thought… it was true Bezos said.

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