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However, tens of millions of Americans are doing just that.
North Onereported that as of this year, there are over 31 million entrepreneurs in the U.S. ## Overrated
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Sethi explained that its important not to over-focus on technology.
In reality, not everything has to scale, especially as youre starting just out with your business.
Focus on delivering value to your customers above all else.
The reality is that everything doesnt need to be about segmentation.
It can be difficult to know if youre getting any benefit from advanced segmentation, especially at the onset.
He says its better not to focus on segmentation until you have alarge client base.
Keeping your customers happy can mean the difference between one-time customers andlong-term client retention.
Be sure to choose a customer base that you enjoy working with, but that isnt cheap either.
Sometimes, differentiation can help you stand out and do better than your competitors.
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